Accor Plus is giving travellers six million new reasons to pack their bags and set off on an adventure with ALL Accor+ Explorer — the premium paid travel subscription launched last month. To celebrate, new members can win a share of six million ALL Accor Reward points. Points are a fast-growing type of travel currency for modern travellers looking to elevate their experiences further.

 With so many types of loyalty programmes available, travellers have become increasingly discerning about which truly deliver value. A breadth of redemption options and the freedom to use points in different ways are critical deciding factors. Accor's free global loyalty and booking platform, ALL Accor, offers a staggering number of ways to redeem points thanks to its extensive network of partnerships worldwide.

“ALL Accor and ALL Accor+ Explorer are fully integrated across our booking and redemption platform to make it easier for our members to earn, book, redeem and stay with over 4,500 Accor hotels worldwide,” says Emilie Couton, CEO of Accor Plus. “That's why we're celebrating the launch of Explorer with our biggest points giveaway ever in our programme's history.”

“With one million ALL Accor Rewards points, winners can choose from a range of unforgettable experiences. They could spend two luxurious weeks in an overwater pool villa at SO/ Maldives, or embark on a vibrant Vietnam adventure - exploring Hanoi's history and street food at Sofitel Legend Metropole, trekking Sapa's misty mountains from Hotel de la Coupole MGallery, immersing in Ho Chi Minh City's creativity at Hotel des Arts Saigon MGallery, and relaxing in a private pool villa at Pullman Phu Quoc. Winners could also enjoy over 70 luxury nights at Sofitel or Mövenpick hotels,” adds Couton.

There are VIP tickets to sporting experiences like the Dakar Rally in Dubai, or concerts to see Ed Sheeran at Accor Stadium in Sydney, or Simply Red at Accor Arena in Paris. To get to Paris, members can convert points across partner airline programmes to purchase their flights, including Qantas, Singapore Airlines, Qatar Airways and others. ALL Accor also offers thousands of experiences, entertainment, shopping, and travel offers that are redeemable through its online redemption platform.

An ALL Accor+ Explorer annual subscription is the fastest way to increase status with ALL Accor and earn more points from every dollar spent at properties around the world. The Explorer community is guaranteed at least Gold Status or higher once they join, meaning guests receive a 48% bonus on Reward points earned during every stay.

Aside from increased status with ALL Accor, an Explorer subscription offers two free nights each year, offers for up to 50% off on hotel stays in Asia Pacific and a guaranteed 15% off room rates worldwide. There are also generous dining and beverage discounts and access to exclusive and unforgettable experiences in Asia Pacific.

ALL Accor+ Explorer is designed to deliver exceptional value, recognition and elevated privileges. Its more than 450,000 members are already accustomed to redeeming their rewards to enhance their travel experiences. Last year, they burned through more than 1 billion ALL Accor points and enjoyed 3.1 million nights. 

An annual subscription is available to purchase worldwide for $229 USD. Members can expect to gain an average of $712 USD in value back from their subscription within a year1, through savings, benefits and more. Discover more here www.accorplus.com

About the 1 Million Points Promotion

The promotion for a chance to win 1 million ALL Accor points is open to new subscribers from 4 November until 4 December 2025. Six winners will be drawn, one from each of the participating countries: Australia, India, Indonesia, New Zealand, Philippines and Singapore. Full details, terms and conditions for the promotion are available at accorplus.com/benefits.

Additional 1 Million Points Promotion for Current Members

Current ALL Accor+ Explorer members aren't missing out either and have their own separate promotion with a jackpot of 8 million points. They each have an opportunity to win 1 million ALL Accor Reward points by sharing online what they love about being an Explorer. The eight best member entries will win 1 million points each, with one winner in each participating country: Australia, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand. Entries are now open through 21 November 2025, with full details available at myexplorermoments.com.

- ENDS -

1. Figure based on estimated average savings of active members in a year, after the cost of ALL Accor+ Explorer membership, and the equivalent retail spend on stays and dining.

Notes to the Editor

Image assets available at Dropbox here.

About ALL Accor+ Explorer

For just $229 USD per year, members gain access to elevated benefits, including:

• More free stays: 2 Stay Plus FREE nights annually across Asia Pacific
• Red Hot Rooms: Up to 50% off hotel stays with Red Hot Rooms in Asia Pacific
• Access More: 15% off the public rate at 30+ hotel brands across 4,500+ Accor hotels worldwide
• Exclusive Dining Savings: 30% discount on dining and 15% discount on drinks at 1,600+ restaurants and 1,200+ bars across Asia Pacific
• Guaranteed ALL Accor Gold Status: Qualify for instant ALL Accor Gold status or higher with a bonus of 30 Status Nights each Gold Status benefits include room upgrades, early check-in, late check-out (where available)
• Exclusive Member-Only Events and Offers: Priority access to limited-time benefits and unforgettable experiences

ABOUT ACCOR PLUS

Accor Plus is the Accor subsidiary that delivers the ALL Accor+ travel loyalty subscription programme in Asia Pacific. The premium ALL Accor+ Explorer subscription is tailored for discerning travellers who seek exceptional value, status, recognition and exclusive experiences. The ALL Accor+ Explorer subscription grants members instant elevation to ALL Accor Gold status or higher within Accor's free global loyalty programme. Members enjoy two free nights each year, access to exclusive offers with up to half-priced stays, and generous dining and beverage savings in Asia Pacific. These privileges unlock substantial savings and elevated stays at more than 4,500 Accor hotels, resorts, and apartments worldwide, including renowned brands like Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure and Ibis. Since it began in Australia in 1994, Accor Plus has grown to become the leading travel loyalty programme in Asia Pacific, with a community of more than 450,000 members. Discover more at www.accorplus.com. Connect with us @accorplus.

For all Accor Plus media enquiries, please contact The Buzz Group:

Steven McArthur
Director
E: steven@buzzgroup.com.au

M: +61 412 457 471

Natasha Rontziokos
Associate Director
E: natasha@buzzgroup.com.au

M: +61 421 272 390

Nitin Bhasin
Communications Lead
E: nitin@buzzgroup.com.au

M: +61 406 990 023