Auckland has just welcomed its newest hot spot for style-led stays with the opening of TRIBE Auckland Fort Street – the first New Zealand location for the bold, design-driven hotel brand that's transforming hospitality worldwide.

Part of Accor's global portfolio of hospitality brands, TRIBE was created in response to a simple fact: today's travellers want more from their stay – smart design, social connection, and high-quality experiences at accessible prices.

In the Heart of the City

Perfectly positioned between Auckland's bustling waterfront and Spark Arena, TRIBE Auckland Fort Street is the ideal base for those wanting to be in the thick of it all.

From ferry-hopping to Waiheke's wineries, exploring the city's museums and galleries, or diving into downtown nightlife, the hotel connects guests directly to the city's energy. Just minutes from Britomart transport hub and the vibrant shopping, dining and nightlife spots at Commercial Bay, Viaduct Harbour, and Wynyard Quarter, it's equally suited to business and leisure.

Design That Works Harder

TRIBE's 60 guest rooms are compact in footprint but big on personality. Every detail – from sleek furniture and intuitive tech to soft lighting and bold interiors – has been designed to balance function with flair, creating retreats that feel both stylish and comfortable.

A Buzzing Social Hub

At the heart of the hotel is a lively lobby bar and social hub designed to be more than just a thoroughfare. With vibrant communal areas, iconic design pieces, and little unexpected touches, TRIBE invites travellers and locals to connect, work, or simply unwind.

On-site restaurant Sienna keeps the atmosphere flowing with a 'So-Cal' inspired dining and drinks menu, while a grab-and-go counter offers vibrant menu designed for those on the move, offering a delicious range of salads, bowls, sandwiches, and snacks made with fresh, high-quality ingredients.    

“Born in Australia, TRIBE was created for today's modern traveller – people who want beautifully designed spaces, vibrant social hubs, and a hotel that matches the pace of their lifestyle,” says Adrian Williams, Chief Operating Officer for Accor in the Pacific region. “We're thrilled to bring TRIBE to New Zealand, and we can't wait to welcome Kiwis and international visitors to experience the brand's fresh energy.”

Affordable Style

With rooms starting from $161 per night, TRIBE Auckland Fort Street makes it possible to experience a bold new era of design-led hospitality without the premium price tag.

TRIBE Auckland Fort Street is located at 40 Fort Street, Auckland. To find out more or to book a stay, visit tribehotels.com

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