PERTH, 7 August 2025 – The Singapore Tourism Board (STB) Oceania continues its commitment to the Western Australian (WA) travel industry by hosting SingapoReconnect – an exclusive networking event – in Perth last evening.

Following the success of the 2023 event, this year's edition was held at The Aviary Perth, and brought together over 70 WA travel trade professionals including MICE and media, to share destination updates from 10 Singapore industry partners (see list below).  To encourage deeper engagement amongst attendees, the event had a fun gamification element this year where participants collected  'Merli dollars' and gift coupons to win prizes and giveaways, which included flights to Singapore as well as in-destination accommodation and experiences. 

“Western Australia has an advantage when it comes to Singapore,” said Kimberly Spykerman, Area Director Oceania. “It's in the same time zone, and takes less travel time to get there compared to the eastern states.  It's therefore easier for Western Australians to visit more often, and probably why they discover new offerings and experiences sooner than the rest of Australia.  It's a fun and easy destination for a quick getaway, and the repeat numbers from WA visitors reflect that.  Working with key travel trade, MICE and media partners in WA has also been key in driving awareness of what Singapore has to offer, and we are thankful for their strong support.”  

In 2024, Australia kept its place among Singapore's top five markets, welcoming over 1.1 million Aussies.  Of these, 216,000 visitors were from WA, a 7% year-on-year increase.  Notably, almost half (101,000) were repeat travellers – a testament to the destination's continuous diverse appeal and connectivity.  This growth has already accelerated in 2025, with WA arrivals reaching 119% of last year's figures in the first half of the year alone, and visitors staying an average of 3.18 days, slightly higher than the national average.

Looking ahead, Spykerman shared Singapore's long-term vision under its Tourism 2040 strategy, which focuses on growing its MICE business, rejuvenating key precincts like Orchard Road and Sentosa, and expanding the Marina Bay Cruise Centre.  It also includes investing in relevant products, infrastructure, services, as well as training to build a skilled tourism workforce that benefits both visitors and locals.

“As the third largest market for Singapore from Australia, we look forward to continuing to work closely with our trade partners to drive more arrivals from Western Australia to Singapore,” she added.

Singapore Industry Partners in alphabetical order

1. Amara Singapore
2. Far East Hospitality
3. Mandai Wildlife Group
4. Marina Bay Sands
5. Scoot
6. Sentosa Development Corporation
7. Shangri-La Group
8. Singapore Airlines
9. Skyline Luge Sentosa
10. Tour East Singapore

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Media images to be credited to Singapore Tourism Board can be downloaded here.

For further information, please contact:

Sedgwick Communications on behalf of Singapore Tourism Board

Yvonne Sewankambo

Communications Director, Sedgwick Communications

Email: yvonne@sedgwickcommunications.com | Mobile: +61 456 163 851

About the Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore's key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.

More: www.stb.gov.sg or www.visitsingapore.com | Follow us: STB LinkedIn, STB Facebook or STB Instagram